Why We Appreciate Client Referrals So Much

San Francisco accountant Charles SterckSterck Kulik O’Neill is very appreciative when its clients recommend the firm to their friends and co-workers.

We say, “Thank you!” for suggesting that your friends trust their accounting work to us!

Why do we like clients referrals so much?

  • Clients already know our firm’s strengths and focus.  When they match us up with someone they know, they’ve already decided that we might be a good fit for what their friends need.
  • Referred clients are more likely to be ready for accounting services.  They have had a chance to talk to our client about what services are available.  They’ve made a decision that what we do will help them achieve financial success.
  • Referred clients are more likely to be active in their community and have successful businesses.  Just the fact that they knew someone to ask for a recommendation shows that they are engaged and involved.  That social interaction is good for business, and bodes well for the potential client.
  • When clients refer people to us, we feel validated.  You don’t suggest that your friends use a bad service or product. So, when someone tells us that Sally Jones suggested that they call us, we are happy to know that Sally thinks highly of the work we do for her.  We like the external sign that we are doing a good job.

Although the push for individual income tax preparation has not even started for 2012, already people are calling into our office are asking if we’re “accepting” new clients.   We don’t often say, “Yes, please refer your friends to us.”  But,  if you know someone who needs business development, accounting, or tax help, please tell them about us.  We’re not just accepting new clients, we’re welcoming them!

 

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